Unlock Innovation with The Foundations of Strategic Experimentation

Unlock the power of strategic experimentation to drive innovation with confidence. This practical course gives you the tools to test ideas fast, reduce risk, and make smarter decisions before investing heavily. Whether you're a founder, corporate innovator, or team lead, you'll learn how to validate what works using real-world experiments—before building full-scale solutions. Discover how to apply pretotyping, define success metrics, and create a culture of evidence-based innovation. By the end of the course, you'll know exactly how to move from guesswork to growth, unlocking faster learning and higher returns on innovation investments. Build smarter, test faster, and innovate with clarity.

Course content

Welcome to the Strategic Experimentation Foundations Insight HubWelcome to "The Foundations of Strategic Experimentation" Insight Collection

The Foundations of Strategic Experimentation

Audio Download: Foundations of Strategic Experimentation

Laying the Foundations of Strategic Experimentation

Checklist for Strategic Experimentation

Download the Checklist for Strategic Experimentation

Listener Q&A: Power of Experimentation in Modern Business

Questions and Answers

Author:Liezel van Rooyen

Liezel van Rooyen is a course creator, AI strategist, and innovation systems expert dedicated to helping entrepreneurs, product teams, and changemakers experiment smarter and build what truly matters. Her courses combine exponential thinking, lean experimentation, and real-world tools to accelerate learning and reduce risk. From pretotyping to AI-powered decision-making, Liezel equips learners with practical frameworks to validate ideas fast, fail forward, and scale impact. Whether you're launching a product, testing a venture, or leading digital transformation, her mission is to make smarter innovation accessible—and actionable—for everyone. #Pretotyping #ExponentialThinking